Tuesday, April 10, 2018

Does Your School Have a “Collective Identity?”

Originally published on January 1, 2014 (NASSP)

A few months back, I conducted a workshop with a group of high school administrators on the topic of “Collective Attitude of the School.” There were seven administrators present. To start the workshop, I asked each of them to tell us something about themselves that had nothing to do with education, and that I would not impose any time restrictions.  I asked each of them the question, “Who are you?” As we went around the table, each of the administrators told us “their story” which each of us found to be quite interesting. It was evident that each of them enjoyed sharing their stories.

I then followed up with the same question, but this time in the context of their roles as school leaders. We went around the table and each of the administrators described who they were within the realm of school leadership.  Once again, their answers were rather interesting if not intriguing.  It was clear that each of the administrators had a definite identity relative to their roles as leaders of the school.

Now, I was ready for the big question; the real question.  It was actually the same question once again – “Who are you?” – but not as individuals and not as educators this time.  I wanted to hear them express who they were as a school.  In other words, the question became, “As a school, who are you?”  I then told them that unlike the previous two questions, I did not want them to answer in the room we were located in. I wanted to interview them separately and privately so that they could not hear each other’s responses.  When we came back to the room, I shared their responses from the notes that I took. Although this exercise was time-consuming (5 minutes with each administrator), it was unavoidably necessary because as I shared the responses, it was clear that each of them had a different perspective on the identity of the school.  As I explained to them, this was problematic because if we had the rest of the staff present, chances were excellent that they too would have differing perspectives on the identity of the school, which they agreed.  Our conclusion then was the realization that the school was in the midst of an identity crisis.  Beyond the name of the school, they really did not know who they were.  They therefore had no solid foundation to stand upon relative to a grasp of who they were as a school. I asked them the question, “How do you move this school forward if you have not yet determined nor established an identity for your school beyond it’s name? This led to a very lively yet anxious discussion over the sudden realization of this reality.

As leaders of secondary schools, it is absolutely imperative that you engage your staff in this same discussion toward creating and defining an identity for your school.  When there is consensus relative to “who we are,” the probability that the school moves forward down the same path increases exponentially because the development of an identity and eventually a “brand” becomes highly intentional, deliberate and purposeful as opposed to something we hope occurs organically which has a very low likelihood.

Closing the Attitude Gap in Urban Classrooms

Originally published in Principal Leadership (NASSP) - January, 2014

Two Students:  Same Place – Different Attitudes
Somewhere in some city, there’s a high-achieving 8th grade male student who was born and raised in poverty.  His home life is rather challenging which requires him to endure much on a day to day basis.  Equally, his neighborhood too presents him with numerous challenges as it is plagued by an epidemic of gangs, drugs, violence and hopelessness.  Despite these challenges however, this young man is “hungry.” He loves school. He’s excited about the prospects for his future and he’s excited about the possibilities as a result of his education. Why? Because in 7th grade, after years of underachieving, apathy and excuse-making, he met a teacher who made an indelible impression on his life.  Up to this point, he was highly at-risk of failing and dropping out of school.  Through forging a relationship with this young man and reminding him every day that he is great; that he is special; that he is extraordinary; that he is somebody and that the opportunities and possibilities for his success were unlimited, his attitude about himself transformed.  He became a believer in himself.  He became “hungry” for success. He became a new student and he is now “on fire” to turn his dreams into his reality.

In that same neighborhood in some city somewhere, there’s another 8th grade male student who was also born and raised in poverty.  He too has a challenging home life which requires him to endure much as well.  He too lives in a neighborhood plagued by an epidemic of gangs, drugs, violence and hopelessness.  This young man dislikes school deeply.  He sees no way that school is a pathway to success.  He sees school as nothing more than an unnecessary burden on his life.  He has already joined a gang and has had several brushes with the law.  He’s an angry young man and much of his anger is rooted in his yearning for his absent father in his life.  Interestingly enough, up until 6th grade, he was an honor roll student consistently.  He loved school and was loved by all of his teachers, but in 7th grade, he became distracted and lost his way.  The mean streets in his neighborhood became his new best friend.

In the two scenarios I have presented here, we have two young men growing up in very similar urban environments and circumstances that a child growing up in a suburban environment will probably never have the misfortune of having to endure. What’s most relevant here is that neither of these boys’ issues had or has anything to do with achievement.  They have both demonstrated brilliance at some point in their lives.  The issue at hand is one of attitude.  Although both live in environments with similar challenges, the environment is not the determinant of whether or not they are smart or have the capacity to learn.  They have both already demonstrated their capacity to learn and excel.  The environment does however have significant influence on their attitudes toward themselves and their desire to work hard to attain success.  In other words, the first student is using the current environment as motivation to excel.  The second student has succumbed to it.

The Attitude Gap Defined

What therefore separates the two young men is not an achievement gap, but instead an attitude gap.  I am defining the attitude gap as the gap between those students who have the will to strive for academic excellence and those who do not.  In other words, both boys are challenged relative to their environment outside of school, but one is hungry for success via school while the other is not.  There is essentially a gap in attitude; not a gap in achievement. The difference between the two therefore is their attitudes.  The school’s role then is to find a way to get Student B excited about himself; excited about learning and excited about the prospects for his future. If he stands any chance for success, his attitude must change.  He has already established that he has the ability to excel, but he has to want it.

The School “Mood” and “Lifestyle”

As a principal, one of the biggest challenges that we face is motivating the unmotivated to have the desire or the will to excel.  Ultimately the student has to want it from within.  How do we make this happen.  I say that first and foremost, principals must pay close attention to the climate and culture of their schools and each individual classroom.  It is not reasonable to expect a student to come into a school with an unfavorable or even a toxic climate and culture and expect favorable and healthy results.  The school’s climate and culture must therefore be conducive to all students having an attitude of excellence.

When I say climate and culture, I mean the “mood” and “lifestyle” of the school respectively.  I often refer to a school’s climate and culture as it’s “collective attitude.” That collective attitude is the mood (climate) and the lifestyle (culture) of the school.  At your school, what is the “mood” that your students are walking into every day?  At your school, what is the “lifestyle” that your students are walking into every day?  Are both conducive to your students having the will to soar?  Are both conducive to your students being able to overcome the enormous challenges of peer pressure?  Are both conducive to your students having the will to strive to maximize their potential?

Toward creating a climate and culture conducive to closing the attitude gap, the role of the school leadership is absolutely crucial.  The principal makes the difference.  The principal keeps the climate and culture of the school at the forefront of all school-reform efforts because achievement cannot occur at optimal levels when the climate and culture are less than optimal. 

Throughout my years as an urban principal, I maintained five key areas of focus in the form of strands toward ensuring that my school climate and culture were conducive to closing the attitude gap as follows:

A.  Environment for Learning
The Environment for Learning strand asks the question, “Do I provide them with a learning environment of excellence?”  In other words, what does the overall learning environment look like on both, the school and classroom levels.  Is it a true environment of excellence? Toward creating this learning environment of excellence, the following four essential questions should be examined by principals daily relative to when students are in the classroom:

What do they see? 
Beyond content, what do all of the students see in their classrooms that is reflective of them? What do they see that acknowledges their accomplishments – as minimal as the accomplishment may be? What do they see that celebrates them and who they are?  What do they see that confirms that they are valued and appreciated by their teacher?

What do they hear?
How often do your students hear that they are special, great or extraordinary? Far too many urban children lack consistent praise, compliments and positive reinforcement in their lives. The school is in a position to fill that void by reminding the children regularly that they are cared for, valued, liked, appreciated, respected and understood.  They cannot hear this enough from their teachers and principal.

What do they feel?
What emotions are triggered as a result of being in any given classroom in your building?  Do the students feel safe from bullies?  Do the students feel comfortable exhibiting their brilliance without negative consequences and ridicule from their peers?  Students can learn and perform best when they can feel good about being in their classrooms. Teachers must therefore be able to gauge anything that could trigger negative emotions in the classroom.

What do they experience?
Is learning fun, stimulating, engaging, yet rigorous and relevant in your classrooms? Does the teacher go beyond teaching and learning to create memorable learning experiences for all of the students?  Will the experiences be so meaningful to the students academic growth and development that the students continue to recall them 20, 30, 40 years later, and even attribute their success to the experiences that they had in the classroom?

B.  Attitude toward Students
The Attitude toward Students strand asks the question, “Do I believe in them?” Toward creating a climate and culture conducive to closing the attitude gap, it is imperative that teachers demonstrate to students that they believe in them; despite the behaviors that students might exhibit and despite the challenges and obstacles that the students might be confronted with. In order to perform at optimal levels, students must have opportunities to be in learning environments with educators who believe that they can achieve excellence.

C.  Relationship with Students
The Relationship with Students strand asks the question, “Do I know them?” In other words, do your teachers know your students beyond the names on their rosters or even beyond the person sitting at the same chair every day?  Do they know them relative to:

·      how they learn
·      what inspires them about learning
·      what keeps them motivated to excel over the course of the school year
·      their experiences and their realities
·      their challenges and obstacles
·      their needs and interests
·      their goals and aspirations
·      their neighborhoods
·      their parents

Toward creating a climate and culture conducive to closing the attitude gap, both principals and teachers must genuinely know and have healthy relationships with their students.

D.  Compassion for Students
The Compassion for Students strand asks the question, “Do I care about them?”  As important as this question is; particularly in urban schools, the real question is, “Do they perceive that I care about them?”  As important as it is for the teacher to demonstrate care, concern and compassion for their students, the students’ perception of whether or not their teachers care about them is what really matters relative to whether or not their teachers:

·      like them
·      appreciate them
·      respect them
·      understand them
·      empathize with them
·      are patient with them
·      treat them equally and fairly
·      are committed to them
·      fear them

Toward creating a climate and culture conducive to closing the attitude gap, both principals and teachers must create a genuine learning environment of caring.

E.  Relevance in Instruction
The Relevance in Instruction Strand asks the question, “Do I realize who they are?” In urban school environments in particular, it is crucial that teaching and learning are culturally-relevant and culturally-responsive to the learner.  In other words, all of the students must be able to see themselves both historically and culturally in their lessons relative to ensuring that learning is in fact, culturally-relevant and culturally-responsive.  In urban learning environments in particular, students must be able to see how the learning that occurs during the day has relevance to their lives after the afternoon dismissal bell.  In order to effectively make this happen, teachers have to know their students.  In this instance, they have to know their students both historically and culturally in order to increase the probability that learning will be culturally relevant and responsive to all of the learners in the classroom.  Principals must therefore lead the effort of ensuring that their staff are providing culturally relevant and responsive instruction in their classrooms.


The closure of the achievement gap continues to be a major topic of the national education conversation as it should be.  Missing from the conversation is the discussion of the attitude gap.  Principals must provide maximum attention to the closure of the attitude gap in their schools if we are truly serious about closing the achievement gap.  The best place to start is with the climate and culture of their schools – their school’s “collective attitude.”

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